Our Sleep Story

Sleep Well founders Sam & Allan Watts

Sam & Allan Watts, Sleep Well founders

The power of sleep

We’re the Watts family. Your average family juggling busy lives, with our mobile phones and laptops overheating from always being on. We’ve got two growing boys, a constantly malting golden Retriever Reggie, and we live in the beautiful Island of Jersey. We love sleep. And we now recognise what a super power it is, giving our minds and bodies time to repair overnight so we’re ready to tackle each new day head on. So why Sleep Well? We began to realise just how sleep deficient we’d become when headed to the Lake District for a holiday.  Life moves slower there.  Most of the time we couldn’t get a decent mobile phone signal so we really began to switch off.  With our brains rested, we were surprised just how better we slept.

Inspiration at 30,000 feet!

Then, on a flight from LA to London a few months later, Sam (a fearful flyer) bought a bottle of something that claimed to help you sleep but contained all sorts of synthetic ingredients. It was at that moment, at 30,000 feet above the Atlantic Ocean, that we started to wonder if we could create a delicious bedtime drink that was full of goodness, natural, suitable for all the family to enjoy and that could help you relax and sleep.

Creating the Sleep Well recipe

We knew we wanted to use natural ingredients but what would be the magic addition to help you sleep?  After many late nights researching multiple options, we finally discovered valerian. Valerian root has been relaxing people and helping them get to sleep for nearly 2,000 years.  Happily, we managed to track down a fantastic organic supplier who could provide it to us in a form that would blend well with our creamy whole milk bedtime drink.

Always committed to our customers’ best interests

We had all the ingredients in place.  After weeks of trialling different recipe combinations, using our poor teenage sons as testers, we finally settled on the winning Sleep Well recipe. For our first three years, Sleep Well was a ready-to-drink milk. We were so proud with our fabulous chocolate and vanilla milks. And even more chuffed to launch vegan-friendly oat. But in 2023, with spiralling costs and supply chain challenges, we had to have a rethink. We simply couldn’t pass on the price rises to our thousands of lovely customers, so we needed to change tack. And so Sleep Well hot chocolate powder was born at the start of 2024. The same fabulous recipe but now in a powder so you get to choose what milk or milk alternative you add to create your own delicious bedtime drink. Now available in tubs and in travel-friendly sachets, we’re really excited to bring our new look Sleep Well to your kitchen.